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Selling Your Business - Step by Step Process So it's finally come time to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor. Breaking the Ice and Winning Over the Client Wherever you turn these days you'll find articles covering every business strategy and tactic available to man from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over. Never Stop Selling The question: "When should a growing company slow down its sales function and focus solely on delivery?"The answer: "Never!"When fast growth is the focus of your company, the only constant is that you will always, and I mean always, need more sales. It doesn't matter how full the sales pipeline looks, you need more sales. The Anatomy of a Sales Letter When Dr. Frankenstein exclaimed "it's alive. How To Write A Riveting Sales Letter That Closes Sales How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money. Top 10 Ways to Maximize Your Approachability After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I've learned one thing: none of them address what approachability means. Or maybe they just don't take the time to define it, stress its importance and offer suggestions on how to maximize it. 6 Creative Questions To Move From HOW Are You To WHO Are You Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously. Do You Know When You Are Being Sold To? Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise?Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden (Subliminal) Imagery. Dont Let Rattlesnakes Scare You Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle of Sierra Nevada Mountains of California. The Force That Drives Buying Decisions What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. Challenge Yourself!!! Evaluate Your Selling Skills! This evaluation is not for the "weak-kneed". Real questions to determine Real skills for Real world sales. UK Sales and Marketing Terminology Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Lazy Man's Way To Get Customers No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system. Sales People have an advantage as entrepreneurs Zig Ziglar use to say in seminars and on tapes that nothing happens until someone sells something. I had never really understood how absolutely true that was until I got into franchising and saw how one franchise sale could add jobs to the economy, provide great service to a community and change the quality of life for the franchisee and their family. The Never Ending Sale Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.This way you can ensure having their business forever. Define Your Best Customer To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the biggest bang for your buck. 5+5 = Your Dream JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking.. Ten Quick Etiquette Tips for Business Lunches Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times. Here is a quick list of items toremember: 1. Four Easy Steps To Building A Powerful Employee Incentive Program Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!Setting objectives: For any type of employee incentive program, your team must feel the goals are attainable and realistic. Going Global: Communication Across Mental Boundaries A completed communication consists of a sender and a receiver. If there is just a sender - like in a pitch, or a lecture, or a commercial, or advertisement, or even a newsletter - it's not a communication, but an assertion, or a monologue, or an opinion.
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