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Sales Information

Understanding The Corporate Buyer


Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.

Cracking The Billable Hours Ceiling


How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there.

Successfully Selling Your Professional Services


As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise.

The Damaging Admission - A Persuasive Technique


We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well.

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test


Business owners should be more like doctors.Forget selling and start asking your customers where they hurt.

How To Make An Extra $100,000.00 Each Year


HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGEMcDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"Sales are made or lost by what is written in your online store.

5 Ways to Encourage Impulse Purchases


I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth.

Chicken Little And The Disintermediation Myth


If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction.

Long Sales Letters vs. Short Sales Letters


Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.

3-Levels Of Successful Selling


Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import - is at best, a wishful endeavor. ?Paul Shearstone 2003.

Gic Number For Writing Sales Letters


When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office.

Unique Selling Propositions


If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one).

Your Clients Buying What Youre Selling


Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results.

Sales Copy Tips


Writing good sales copy is not an art, it is a science. There is no reason to get creative here.

How Improve Conversion Rates


Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates.

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MORE RESOURCES:

Washington Post

Burger King sales hurt by winter storms
The Associated Press
In the US and Canada, Burger King's sales in locations open at least a year fell 8.2 percent over the two-month period. More than 75 percent of Burger King ...
Burger King Sales Snowed UnderForbes
Burger King Holdings, Inc. Announces Impact of Weather on Comparable Sales for ...MarketWatch (press release)
Burger King Sales SlideWall Street Journal
Investor's Business Daily -Nation's Restaurant News -TheStreet.com
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States Are Trying to Force Internet Sales Tax
Tom's Guide
A recent Colorado sales-tax regulation on out-of-state online retailers has forced Amazon to pull the plug on its marketing affiliates in that particular ...
Battle Lines Redrawn in Web Sales Tax WarCBS News
Amazon Battles Back on Sales TaxPolitics Daily (blog)
Amazon cuts off Colorado affiliates in reaction to a new sales tax lawInternetRetailer.com
St. Louis Post-Dispatch (blog) -Wall Street Journal -Switched (blog)
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Foot Locker Sales Strategy To Focus On Apparel, Running Shoes
Wall Street Journal
It's all part of new Chief Executive Ken Hicks's strategy to increase sales of the New York-based chain of about 3500 stores by 22% to $6 billion over the ...
Foot Locker Plans to Boost Sales to $6 Billion (FL)Comtex Smartrend
Foot Locker: New Plan Short on DetailsBarron's (blog)
Foot Locker Expects Sales To Rise To $6 Bln In Five YearsWall Street Journal

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Washington Post

China auto sales reach 1.2m
Straits Times
BEIJING - CHINA'S auto sales reached 1.2 million units in February, up sharply compared with the same month a year ago but below the monthly record set in ...
China's Auto Sales Rise, but Pace ModeratesWall Street Journal
China passenger car sales up 55 pct in FebruaryThe Associated Press
China car sales rise 55 pct in Feb; policy supportsReuters
Alibaba News Channel -istockAnalyst.com (press release) -TopNews United States
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Plain Dealer

Toyota sales up 50 percent from March 2009
The Associated Press
A high-ranking Toyota executive says the auto company's North American sales spiked around 50 percent the first eight days of March as incentives helped ...
Toyota sales still up from '09Bizjournals.com
Toyota moves past apologies, aims for salesThe Daily Citizen
Toyota moves past apologies, aims for salesThe Herald | HeraldOnline.com
Cincinnati.com
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Neiman Marcus posts profit as sales start improving
Reuters
Comparable sales at its Neiman Marcus and Bergdorf Goodman stores open for at least a year, and at its online and catalog unit, rose 0.6 percent in its ...
Neiman Marcus rebounds, posts profitDallas Morning News
Neiman Marcus Swings To 2Q Profit Amid Year-Earlier ChargesWall Street Journal

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KOMO News

Does Washington state want a sales-tax rate higher than LA's?
Seattle Times
The Senate's 0.3-point increase in the sales tax, if passed in the final bill, will hurt investment and jobs. DEMOCRATS have large majorities in both houses ...
Wash. House Approves $680M Package of Tax HikesNew York Times
Gregoire Talks Special Session, Reiterates Opposition To Sales Tax HikeOPB News
Gov. Gregoire: I don't like a sales taxMyNorthwest.com
Washington Post (blog) -Seattle Times
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France24

Audi vows to get sales figure back on track
Financial Times
Audi has promised a swift return to pre-crisis sales and higher profitability after the carmaker reported a less dramatic ...
Audi Sees Speedier Sales in 2010Wall Street Journal
Audi aims to match pre-crisis sales recordAFP
VW's Audi Profit Falls 39% as Recession Curbs SalesBusinessWeek
Monsters and Critics.com -Reuters -The Canadian Press
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Palm Beach Post

Kroger Sales Up, Profits Down
WIBW
(WIBW)_ Despite increasing sales, profits for the company that owns Dillons Food Stores fell 27% in the final quarter of last year. ...
Kroger 4Q Profit Falls 27%; View CautiousWall Street Journal
Kroger Can't Keep It UpForbes
Kroger 4Q profit falls 27 percent; margins shrinkThe Associated Press
MarketWatch -FoodBizDaily.com (press release) -Wall Street Journal
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RTT News

J. Crew, Dick's Beat, Sales Rise
Investor's Business Daily
Sales rose 19% to $460.6 mil, above views. J.Crew's (JCG) same-store sales jumped 17%. Margins soared as J. Crew sold at full price. ...
Dick's Sporting Goods posts 4Q profit, sales riseBusinessWeek
Profits up slightly for Dick's Sporting GoodsSalt Lake Tribune
Highlights From DKS's Q4 Conference Call: Net Sales Increased 11%; Guides In ...StreetInsider.com (subscription)
Ticker Magazine -Reuters -Forbes
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