Bookmark and Share

Why People Use Long Sales Copy


Have you ever wondered why some people use long sales letter?

Here is the answer: These people newer bothered to find out what the potential customer wants.

If you know exactly what your potential customer wants, you can be short and to the point.

So, Mr. Marketing Genius comes along and wants to sell something.
Instead of finding out what the target audience wants, that "genius"
just tries to offer everything.

Then some people actually buy what was offered and the "genius"
thinks he has found the solution: Long sales Copy.

But unfortunately, or luckily, that is the wrong reason. If you have
to offer something that even vaguely represents what your customer
wants, you will make sales.

But if you find out what is exactly wanted and offer that you will
create a boom.

So, go ahead and do some surveys to find out what your target audience
really wants. If you use that in your sales copy, you will wind up with
very short sales copy and lots of sales.

----------------------------------------------------------------------------------------------
Hans Peter Jeschke (HP) is an Advertising and Marketing Professional and has helped
many Companies and Individuals to become highly successful. He publishes a
Blog about Marketing and Advertising
and offers http://www.jeschke.com">Consulting for Advertising and Marketing
----------------------------------------------------------------------------------------------


MORE RESOURCES:

Washington Post

Campbell's Soup Sales Slip
Wall Street Journal
s quarterly profit rose 64% as the company cut costs, but its US soup sales continued to decline despite efforts to attract consumers with more promotions. ...
Campbell Fourth-Quarter Profit Rises as Beverage Sales IncreaseBloomberg
Campbell looks to fire up soup salesMarketWatch
Campbell's non-soup sales help even out 4Q revenuesPhiladelphia Inquirer
The Star-Ledger - NJ.com -Forbes
all 397 news articles »


RTT News

Walgreen August same-store sales rise 2.1 percent
The Associated Press
DEERFIELD, Ill. — Walgreen Co. reported same-store-sales rose 2.1 percent for August on Friday, just shy of Wall Street estimates. Such sales are ...
Walgreen same-store sales miss expectationsReuters
Walgreen August comparable sales rise 2.1%MarketWatch
Walgreens' August Sales Higher, Helped by Duane Reade StoresFOXBusiness
Comtex Smartrend -Chicago Breaking Business - Tribune -Dividend.com (blog)
all 155 news articles »


KOMO News

Pending Home Sales Reconfirm The Housing Market is Crashing
The Business Insider
Record low levels of demand continue to haunt the US housing market with July pending home sales re-confirming previous crash-level readings. ...
Retail sales, number of home contracts increaseWashington Post
Index of pending home sales rises 5.2%Los Angeles Times
Pending home sales riseSan Francisco Chronicle
Forbes -BusinessWeek -Pasadena Star-News
all 368 news articles »


Moneycontrol.com

A Successful Turn
Newsweek
Did you see the dreadful news about automobile sales in August? "US Car Sales Plunged in August," the Wall Street Journal headline declared. ...
Honda's August sales drop without 'Clunkers'Bizjournals.com (blog)
AutoNation sales outperform industry, shares riseReuters
AutoNation August sales fall 17 pct from 2009BusinessWeek
Barron's -Seeking Alpha (blog) -Wall Street Journal
all 1,454 news articles »


Washington Post

Search for missing Hercules man turns to Bay Point landfill
San Jose Mercury News
BAY POINT -- The search for missing Hercules man Frederick Sales -- the only person linked to a killing spree who has not ...
Killing spree suspect's downhill slideSan Francisco Chronicle
Fight May Have Triggered Vallejo Killing SpreeKTVU San Francisco

all 799 news articles »


CarTradeIndia.com

Daimler Mercedes-Benz Sales Rose 22% Last Month on E-Class, S-Class Demand
Bloomberg
Sales in Germany, the carmaker's biggest market, surged 17 percent, while the overall market contracted 27 percent. Sales in China more than doubled and in ...
Mercedes-Benz sales rose 22% in AugustMarketWatch
Mercedes-Benz car sales up 22 per cent year-on-year in AugustThe Canadian Press
Mercedes-Benz increases sales worldwide by 22 percent in August, posting ...WebWire (press release)
Automated Trader
all 54 news articles »


Reuters

Costco's sales rise 5% for 10th gain in 11 months
The Packer
Costco Wholesale Corp. said comparable-store sales rose 5% in August, the 10th increase in the past 11 months for the second-largest US club ...
BJ's Posts Soft SalesZacks.com
Costco reports 7 percent sales hikeTheNewsTribune.com
Nordstrom, Costco, TJX August Sales Rise123Jump.com
BusinessWeek -Seattle Times -Stock Briefings (blog)
all 199 news articles »


Home Accents Today

Pier 1 Imports reports rise in second-quarter sales
Dallas Morning News
New and existing home sales declined 26 percent in July from a year ago, reflecting the expiration of the homebuyer tax credit. Home-related spending has a ...
Pier 1 Imports shares rise on 2Q sales growthThe Associated Press
Pier 1 shares surge on news of strong salesFort Worth Star Telegram
Pier 1 expects double-digit 2Q sales riseDallas Morning News
MarketWatch -Dallas Business Journal -Furniture Today
all 106 news articles »


Seer Press

Asian Stocks Rise for Third Day on US Home Sales, Falling Jobless Claims
Bloomberg
(Source: Bloomberg) Asian stocks rose for a third day after US reports showed an unexpected increase in pending home sales, a decline in initial jobless ...
US Pending Home Sales Rise in Sign Market SteadyingBloomberg
US stocks rise to extend biggest S&P 500 advance since JulyeTaiwan News

all 75 news articles »


The Hindu

Data-storage sales rise 20% in second quarter
MarketWatch
SAN FRANCISCO (MarketWatch) -- Sales of external data-storage systems rose 20% in the second quarter, as customers ...
An Unloved Tech Stock Staging a Surprise ComebackStreetAuthority

all 2,033 news articles »

Google News

home | site map | Group Privacy Policy
© Sales Information 2009