 | |
| |
Sales and Selling Information
| |
|
|
|
Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services. If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site-to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter. My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month. What Every Sales Letter Needs to Pull Orders and Profits 1. Start the Letter with a Benefit-Driven Headline. Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months? If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page. 2. List the Top Five Benefits of your Product or Service in bullet form. To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can. Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health. If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery? 3. Address your Potential Buyer's Resistances. Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message. Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits. 4. Sprinkle Testimonials Throughout your Sales Letter. Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too. Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time. They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities. Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke. 5. Offer your potential clients three or four chances to buy. They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. 6. End your Sales Letter with your 100% Money-Back Guarantee. When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase. "This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!" 7. Make your Sales Letter Credible. To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?" 8. Share the downside of your book to create empathy. For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well." 9. Include your expert credentials "I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999." Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book. For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Problem With Technology At The Point Of Sale In Financial Services BackgroundThere's a conundrum that currently exists between the customer and the seller in financial services. The customer buys and the seller sells. 5 Ways to Encourage Impulse Purchases I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth. Leveraging Yourself Up To Executives When Selling The fastest way to get a decision made is to speak directly with the decision-maker, right? OK, so you knew that. Often times, the decision-makers are not easy to get to. Aamazing Tips To Increase Your Sales 1. When you make your first sale, follow-up with the customer. Understanding The Corporate Buyer Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. Diverting the Flow of Customers to Your Business I was a lucky kid when I grew up. Lucky, because I had a big back yard for playing. Complacency and Fear are Sales Busters Prospecting is the engine that propels anyone in sales. Without consistently initiating contact with prospective customers to talk with, your sales will plummet and everybody loses. What Are Car Boot Sales? If you live in England then you will already be familiar with car boot sales but I will still offer some valuable tips on how you can make money or find a bargain. However, if you are a resident of any other country then you are unlikely to know what car boot sales are and I hope to enlighten you as to these weekly events. Tapping The Potential Of Your Customers Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for the new customer. Stop Screwing Up Your Sales Letter "Sales Letter".. "The Power Of Consumer Opinion, & How To Profit From It!" Selling is just a whole lot easier when you know what people really want.But unless you're psychic, or know how to do the Vulcan mind meld, "getting into their brains" is HUGE!I can't tell you how many times I've racked my brain trying to make sense of consumer opinion, & up until this point, I have to confess. Four Easy Steps To Building A Powerful Employee Incentive Program Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!Setting objectives: For any type of employee incentive program, your team must feel the goals are attainable and realistic. Three Big Ol Tips for Better Sales Letters Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Chicken Little And The Disintermediation Myth If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Do Your Words Betray You? What do the words that you use say about you? What is your basic message? Do your words support that basic message? As a business owner, entrepreneur or sales professional, part of your message must be of confidence and authority. You always want your prospect or your customer to see you as an expert in your field, as someone who is credible and someone who is knowledgeable. Sales People have an advantage as entrepreneurs Zig Ziglar use to say in seminars and on tapes that nothing happens until someone sells something. I had never really understood how absolutely true that was until I got into franchising and saw how one franchise sale could add jobs to the economy, provide great service to a community and change the quality of life for the franchisee and their family. The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way Sean works for a major telecom company.During one of our coaching sessions, he told me, "I've been diligent about following the sales process that my company believes is requiredto make a sale -- but, for some strange reason, my prospects don't want to fit into that process. Im A Second-Story Man Can you say who you are and what you do in twosentences or less?If someone should ask (in an elevator, get it?)what do you do? You should be able to recite theanswer as fast as Robin Williams comes up with aquick one liner.Robin Williams can do it because he has rehearsedevery line. Listen! How to Sell More by Listening More! In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people talk about being consultative but they don't really know what consulting is! No-one can consult if they cannot listen first. Selling Your Way To Success I wonder when we decided to become a sales person. I know when I was at school all I ever wanted to do was join the Navy and see the world.
|
| home | site map | Group Privacy Policy |
| © Sales Information 2009 |